Marketing
Optimising OTTO advertising: campaign type, bids and search terms
Optimising OTTO Sponsored Product Ads: combine automatic and keyword campaigns, judge bids by contribution margin and adopt or exclude search terms.
·9 min read
profitkonsole Blog
Insights, strategies and tips for sellers on OTTO, Amazon, Kaufland, eBay, Shopify, Temu and bol.com.
Marketplace strategy
Selling on Kaufland: requirements, costs and payout
Selling on Kaufland from the EU or beyond: requirements, base fee from EUR 39.95, 7 to 16% commission, payout, storefronts and when the channel pays off.
·13 min read
Marketplace strategy
Selling on Temu: requirements and costs for EU sellers
Selling on Temu as an EU business: requirements, service fees, deadlines, buyer fees by country and what is left per order. As of October 2026.
·13 min read
Marketplace strategy
Selling on bol.com: requirements and costs for EU sellers
Selling on bol.com as an EU seller: invitation, EUR 500,000 hurdle, commission, Logistics via bol, VAT and what each order leaves you.
·14 min read
Marketplace comparison
Kaufland, eBay, Shopify, bol.com, Temu
Kaufland, eBay, Shopify, bol.com, TemuGerman online marketplaces compared: what sellers keep after fees
Online marketplaces in Germany compared for sellers: commission, base fee and returns on OTTO, Amazon, Kaufland, eBay and Shopify, with a worked example.
·7 min read
Fees
Kaufland Marketplace fees 2026: commissions, base fee + example
Kaufland Marketplace fees 2026: 7 to 16% commission on the gross price incl. shipping, base fee EUR 39.95 or 59.95, fixed fee, returns, advertising, payout and a worked example.
·13 min read
Marketing
OTTO Rich Content 2026: conversion booster or extra work?
OTTO Rich Content explained: conversion effect, technical requirements, how to book it in OTTO Partner Connect, video via agencies and when the extra work really pays off.
·9 min read
Marketing
OTTO advertising costs 2026: SPA, SDA and the Marketing API explained
OTTO Sponsored Product Ads, SDA and Deals: where the costs come from, ROAS, ACOS and TACOS in a worked example, and when advertising eats up your contribution margin.
·12 min read
Profit & reporting
OTTO Partner Connect KPIs: data source, gap and calculation
OTTO Partner Connect KPIs: where revenue, returns, commission and advertising costs in OPC come from, what is missing for the contribution margin and how to calculate it yourself.
·7 min read
Tools
Sellerboard for Kaufland? The alternative for Kaufland sellers
Sellerboard for Kaufland: telling order units, commission and payout apart. Which data profitkonsole imports and which costs you add yourself.
·5 min read
Tools
Sellerboard for Temu? The alternative for Temu sellers
Sellerboard for Temu: how to classify deductions, shipping and returns correctly. How profitkonsole analyses Temu sales and which costs you add yourself.
·5 min read
Tools
Sellerboard for bol.com? The alternative for bol.com sellers
Sellerboard for bol.com: telling commission, Logistics via bol, returns and payout apart. Which data profitkonsole takes over and what you add yourself.
·6 min read
Profit & reporting
Amazon payouts and settlements: how to reconcile as a seller
Reconcile your Amazon payout with sales and fees: settlement period, reserve by delivery date, refunds and a worked example settlement recalculated line by line.
·12 min read
Profit & reporting
eBay payouts reconciled: reports for business sellers
eBay payouts for business sellers: payout schedule, holds, transaction and payout reports. Reconcile sales, fees and refunds with a worked example.
·11 min read
Profitability
Reducing OTTO returns: what a return really costs your margin
OTTO returns from the seller's side: refunded commission, shipping share, return label, residual value and timing, with a worked example and the maximum return rate.
·10 min read
Marketplace comparison
OTTO vs Amazon 2026: fees, advertising and returns compared
OTTO vs Amazon for sellers: base fee, commissions per category, FBA, advertising and returns compared, with two worked examples. As of September 2026.
·9 min read
Fees
Amazon seller fees in Germany: referral, FBA and storage costs
Amazon.de fees for sellers based in Germany: selling plans, referral fees, FBA fulfilment and storage, returns and advertising. Worked FBA and FBM examples.
·16 min read
Fees
eBay business seller fees in Germany: rates and examples
eBay.de business fees: category rates, store plans, ads, international sales and refunds. Two worked examples show contribution after selling costs.
·7 min read
Fees
Shopify fees in Germany: plans, payments and selling costs
German Shopify pricing, payment processing, third-party fees and PayPal exceptions. Includes apps, refunds and a worked contribution margin example.
·7 min read
Integration
OTTO Market integration: which connector?
The three ways to connect to OTTO Market (direct API, Tradebyte, a connector) and which route fits your shop or ERP, from JTL and Shopware to BaseLinker.
·7 min read
Fees
OTTO marketplace fees explained
Base fee, 7–22% category commissions, tiered commission maths with worked examples, and the fees most sellers overlook.
·10 min read
Compliance
VAT & OSS for OTTO sellers
Why OTTO requires a national VAT ID plus OSS registration, how German VAT applies to your prices, and the warehouse caveat.
·5 min read
Reference data
International expansion: the data
Reference data as of June 2026: rollout timeline per country, marketplace numbers and requirements in one citable page.
·5 min read
Tools
Sellerboard for OTTO?
OTTO profit analytics within a multichannel application: marketplace data, your own costs and the scope to compare before switching tools.
·5 min read
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