Kaufland Marketplace fees 2026: commissions, base fee + example

What does it cost to sell on Kaufland?

Kaufland Marketplace fees consist of three parts: a monthly base fee, a commission on every item sold and, in the media segment, an additional fixed amount per item. This guide covers all three in detail, plus returns, advertising costs, the payout, a worked example and the differences between the country storefronts.

How the fees affect the margin per product is shown in the Kaufland overview in profitkonsole. The equivalent calculation for OTTO is in the guide to OTTO marketplace fees.

The base fee: EUR 39.95 or EUR 59.95 per month

Kaufland offers two subscription tiers: Basic for EUR 39.95 and Plus for EUR 59.95 net per month, each plus VAT. According to Kaufland, both apply to all Kaufland marketplaces: if you sell in several countries, you pay the base fee only once. For Poland and the Czech Republic it is debited in local currency (Basic PLN 175 or CZK 990, Plus PLN 260 or CZK 1,500).

• Debit: on the last day of a calendar month, in arrears, from your available balance. If there is none, the account goes into the negative.
• Invoice: according to Kaufland, the base fee for September only appears on the November invoice because it is debited on 1 October.
• Switching: an upgrade takes effect immediately, a downgrade four weeks after the request.
• Advertising credit: only Plus includes EUR 30 of credit per month for Sponsored Product Ads, Basic does not; more on this under advertising costs.

Compared with other marketplaces

The table compares only the fixed monthly costs, each net and as of 17 September 2026. What each package includes differs.

For your cost calculation it is worth looking at the actual bookings: in one seller account we analysed, the subscription amount was not constant over the years, and in one month two monthly fees were booked at once. So take the base fee from the bookings rather than storing it as a fixed value.

The commission rates

According to Kaufland, the Kaufland commission is calculated on the gross selling price including shipping costs and invoiced plus VAT. The rates are the same for Germany, Austria, the Czech Republic, Slovakia, France, Italy, Spain and the Netherlands. Poland has its own rates. The overview does not mention tiers by price as OTTO has them.

How the rates are distributed across the individual categories

The overview groups categories together. In the Seller Portal, however, Kaufland assigns every item to one of 6,090 individual categories. Our analysis of the category tree from 13 August 2026 (German storefront) shows how the five rates are distributed across them:

13 and 14% together cover 91% of all categories. For the vast majority of ranges, one of these two rates is therefore the one that applies.

The top rate of 16%

16% applies to jewellery. In our analysis this was 31 categories: rings, necklaces, earrings, bracelets, pendants, piercings and jewellery accessories. Outside this segment the rate did not occur.

The minimum rate of 7%

According to the overview, 7% applies to computers, consumer electronics, large household appliances, robot vacuums as well as tyres and rims. In our analysis this was 209 categories, mostly large electrical and kitchen appliances such as refrigerators, dishwashers and cooker hoods.

The boundary sometimes runs within a single product segment: cooker hoods are at 7%, their accessories at 14%. For mixed ranges it is therefore worth looking at the individual category rather than the segment.

Commission by top-level category

This is how the rates are distributed across the large product segments of the category tree (our analysis from 13 August 2026, German storefront):

Two segments deviate from the pattern. Kitchen & household items is the only large top-level category in which 14% predominates. And Garden & DIY is, with 1,282 categories, the largest segment and at the same time the least uniform: 43% are at 13%, 34% at 14% and 24% at 10%.

Fixed amount of EUR 0.70 in individual categories

In the media segment, according to Kaufland, a fixed amount of EUR 0.70 per item sold is added to the percentage commission; in the Czech Republic CZK 18, in Poland PLN 3. In our analysis of the category tree, 105 of the 6,090 categories carried this fixed amount:

• 101 categories from the media segment: films, music in all genres, audiobooks, software
• 3 calendar categories (wall, desk and fan calendars), which Kaufland lists under household items
• 1 category for navigation software

For low-priced items, the fixed amount weighs heavily in proportion. A CD at EUR 9.99 costs 13% commission (EUR 1.30) plus EUR 0.70, together around EUR 2.00 and thus around 20% of the gross price.

Other costs and conditions

Commission on shipping costs

The commission is calculated on the gross selling price including the shipping costs paid by the customer. For EUR 49 of goods plus EUR 5.90 shipping it is therefore charged on EUR 54.90, which at 13% is EUR 7.14. On OTTO, the commission is likewise charged on the shipping costs.

No separate payment fee

According to Kaufland, payment processing is included in the base fee. Apart from the base fee and commission, the conditions page does not list a separate fee per payment method.

Vouchers and optional services

• Vouchers: creating them is free. Per redeemed voucher, Kaufland charges EUR 0.49 for products under EUR 100 and EUR 0.99 from EUR 100 of goods value.
• EPR service: for France, Italy and Spain, EUR 1.90 per month per product category for which an EPR number is used, plus the statutory environmental contributions.
• Performance Coach: optional coaching for EUR 399 per month with a six-month term.

VAT

What counts is where the end customer is located. In Germany the rates are 19% and 7%, in Austria 20%, in the Czech Republic 21%, in Poland and Slovakia 23% each as the standard rate. You issue the invoice to the customer yourself. If you ship from abroad, according to Seller University Kaufland does not charge VAT on the commission.

Worked example: what is left of EUR 100

An item from furniture & living with 13% commission, sold for EUR 119 gross including 19% VAT, with free shipping. Purchase price and shipping costs are assumptions. Also assumed: you are entitled to deduct input tax, so the commission counts net.

Because the commission is calculated on the gross price, the EUR 15.47 is 15.5% of net revenue, not 13%. If the customer pays shipping, the assessment basis grows accordingly.

The base fee is deliberately left out of this calculation because it is not tied to the individual item. Spread across units, EUR 59.95 is around EUR 0.60 per unit at 100 items a month, but EUR 3.00 at 20 items. For small ranges the base fee is therefore the more noticeable item; for large ones it hardly matters. Like warehousing, staff and software, it belongs to the fixed costs that are only deducted from the contribution margin in the overall result.

The same item in the jewellery segment costs around EUR 3.57 more in commission at 16%. For a CD at EUR 9.99, commission and fixed amount come to just under 24% of the net price. The category is therefore the most important factor in the level of fees.

Returns: which costs arise on Kaufland

According to Kaufland, the commission is charged only on actual sales, not on returns or cancellations. The costs of a return therefore fall mainly on you:

• Return shipping costs: if the purchase price of the returned item is above EUR 40, according to Kaufland you bear the cost of the return shipment. Below that, your return conditions determine whether the customer pays.
• Withdrawal period: 14 days by default, adjustable per marketplace in the Seller Portal.
• Refund: Kaufland initiates it as soon as you confirm receipt. If you do not process the return within three working days, it is confirmed automatically.
• Refund without return: possible via a rule and free of charge according to Kaufland. In that case, however, the goods themselves are gone.

Add to that the outbound shipping already paid and a possible loss in value of the goods. On Kaufland, cancellations and returns are tied to the individual order unit, not to the whole order. In profitkonsole, returns are taken from the Kaufland reports per order unit; cancellations after dispatch also count as returns there. The costs of return labels come from your shipping profile.

Advertising costs: Sponsored Product Ads

With Sponsored Product Ads (SPA) you promote items in search results, on category pages and on product detail pages. According to Seller University:

• Billing per click: you pay only for clicks, not for impressions. If your bid is in front, you pay the price of the second-highest bid. The minimum bid is EUR 0.01.
• Bids: manually per product or keyword, or automatically with a target ACOS between 5 and 50%.
• Invoice: there is no separate invoice for SPA and Sponsored Brand Ads. The click costs appear one month later on the commission statement, separately per marketplace.
• Credit: on the Plus plan, EUR 30 of monthly credit is deducted as a discount from the net invoice amount for SPA; Basic includes no credit. Unused credit expires.

Important for your analysis: profitkonsole picks up the click costs of your Sponsored Product Ads automatically from the booking report, net and on the day they are charged, as a separate line in the result of your Kaufland account. They flow into the period result, not into the contribution margin per item, and profitkonsole does not analyse campaigns or clicks. So do not enter the click costs again as an expense, otherwise they are counted twice. Voucher fees also come in with the Kaufland bookings, but per order unit.

Payout and monthly statement

Kaufland handles the payment with the customer and charges the commission on the day of sale. The money reaches you in several steps:

1. Release: 14 days after delivery according to the tracking number, without a tracking number 21 days after the shipment is marked as dispatched. An open ticket interrupts the interval.
2. Transfer: you transfer released proceeds to your business account via the Accounting section in the Seller Portal.
3. Monthly statement: Kaufland provides the statement for the previous month on the 1st of each month. Details of every movement are in the booking report.

Payouts are made in the local currency of the sales channel. For the Czech Republic and Poland you can additionally have your balance paid out in euros.

For your analysis this means: several weeks lie between sale, commission, release and monthly statement, and advertising costs and the base fee appear even later. The amount paid out has already been reduced by the commission and is therefore neither revenue nor profit.

The rates in the other storefronts

Kaufland operates eight country storefronts (as of 2 October 2026): Germany, Austria, the Czech Republic, Slovakia, Poland, France, Italy and, since 8 September 2026, the Netherlands. Kaufland has announced Spain. One seller account can serve several of them; the base fee is charged only once. What one account for several countries means in practice is covered in our guide Selling on Kaufland.

Seven other storefronts use the same rates as Germany (7, 10, 13, 14 and 16%). What differs there is mainly VAT.

Poland has its own system. There the rates range from 4 to 12%, and media cost 9% plus PLN 3 per item. A margin calculation from the German catalogue therefore cannot be carried over.

3 strategies for better margins

1. Look up the rate per category

Between 13 and 14% lies EUR 2,000 of commission on EUR 200,000 of commissionable revenue (gross including shipping), and neighbouring categories can be up to seven percentage points apart. For your best-selling items it is therefore worth using the rate actually assigned rather than a segment average.

2. Factor in the fixed amount for low-priced items

For an item at EUR 5, EUR 0.70 corresponds to an additional 14%. In the media and calendar segments, the fixed amount therefore belongs in every price floor.

3. Contribution margin per item instead of gut feeling

Commission, fixed amount, shipping, returns and purchase price only give the full picture together. As long as these items sit in separate exports, the contribution margin per product remains a rough calculation. profitkonsole takes commission and voucher fees from the Kaufland booking report per order unit. You enter purchase prices and shipping profiles yourself. The click costs of your Sponsored Product Ads appear automatically as a separate line in the account result.

Frequently asked questions

How high is the commission on Kaufland?

In Germany there are five rates: 7, 10, 13, 14 and 16%. In our analysis of the category tree, 91% of all categories were at 13 or 14%. The top rate of 16% applies to jewellery, the minimum rate of 7% among others to computers, consumer electronics and large appliances.

What does a Kaufland seller account cost per month?

There are two subscriptions: Basic for EUR 39.95 and Plus for EUR 59.95 net per month, debited on the last day of the month and valid for all Kaufland marketplaces. By comparison, OTTO Market costs EUR 99.90.

Does Kaufland charge commission on shipping?

Yes. The commission is calculated on the gross selling price including the shipping costs paid by the customer.

Is there an additional payment fee on Kaufland?

The conditions page does not list one. According to Kaufland, payment processing is included in the base fee.

Do I pay commission on returns?

According to Kaufland, no: the commission is charged only on actual sales, not on returns or cancellations. Return shipping costs for items with a purchase price above EUR 40 are yours to bear. Your statement from Kaufland remains decisive.

When does Kaufland pay out?

Proceeds are released 14 days after delivery if tracking is available, otherwise 21 days after dispatch. You trigger the transfer in the Seller Portal. The monthly statement arrives on the 1st of the following month.

What do Sponsored Product Ads cost on Kaufland?

You pay per click, with manual bids at most your bid, from EUR 0.01. The costs appear one month later on the commission statement. The Plus plan includes EUR 30 of advertising credit per month, Basic does not.

Are the fees the same in Poland?

No. Poland has its own rates of 4 to 12%, and media there cost 9% plus PLN 3 per item. Austria, the Czech Republic, Slovakia, France, Italy, Spain and the Netherlands, by contrast, use the same rates as Germany.

Where can I see the rate for my own items?

What counts is the current status in your Kaufland Seller Portal. Via the seller API, the rates can additionally be queried per category and per item, which is useful for a regular check because Kaufland adjusts its conditions from time to time.

Conclusion: Kaufland fees 2026

On fixed costs, Kaufland at EUR 39.95 or EUR 59.95 per month is below OTTO Market at EUR 99.90, and the base fee covers all Kaufland marketplaces together. On commission, the typical rate of 13 or 14% applies to the gross price including shipping; Kaufland does not mention tiers by price.

For your calculation, the classification matters most: five rates, two of which apply to nine out of ten categories, plus a fixed amount for media and a separate system in Poland. Returns, advertising and the late receipt of funds then decide what is left of the contribution margin.

Because Kaufland adjusts its conditions from time to time, it is worth keeping an eye on the commissions actually booked. profitkonsole for Kaufland shows them per order unit alongside your own costs.

Familiar with profit tracking from Amazon? The comparison Sellerboard for Kaufland? shows what is calculated differently on Kaufland.