Contribution margin per item
Compare items in the Netherlands and Belgium by margin.
Marketplace Analyticsbol.comContribution margin & profit analytics for bol.com sellers
Do you know what your products earn on bol.com?
Your seller account shows you sales. We show you real profit per item. After commission, shipping, Logistics via bol, ads and returns.
bol.com and your other sales channels
OTTO, Amazon, Kaufland, eBay, Shopify and Temu: each channel with its own reports and cost sources.
More marketplaces coming.
What is inside
bol.com profit analytics for your item margin
Review commission, shipping, Logistics via bol, advertising and returns per item.
Commission from the invoice
Assign booked commission from your invoice specification to each item.
Shipping costs per order
Include your own shipping from your shipping profiles and Logistics via bol from your invoice.
Sponsored Products automatically
Cost, clicks and sales per campaign and day.
Over 70 brands already run on profitkonsole
Sellers on OTTO, Amazon, eBay, Shopify and more see what is left.
bol.com product analysis
Contribution margin per bol.com item
Compare every item with the previous month: units, returns, revenue, contribution margin and margin, each with its change. One line tells you in plain words what changed, for example more revenue but more returns. Purchase costs, commission, shipping, Logistics via bol and advertising are already deducted per item.
- Every item compared with the previous month
- Item view with the daily trend and an explanation of why your profit changed
bol.com fees
Commission and fees from your invoice
bol.com invoices monthly or twice a month and provides a specification with every invoice, in which every commission is assigned to an order, corrections for returns included. profitkonsole imports these lines and calculates them per item. Until the next invoice, the commission from the order applies. If you use Logistics via bol, the same specification adds pick & pack per item and shipping per order; storage costs appear as a separate line in the channel result.
- Commission per item from the invoice specification
- Logistics via bol: pick & pack and shipping per item
- Corrections for returns already offset
bol.com returns
Understand returns per item
See for each item how often it comes back, what the returns cost you and how much commission bol refunds you for them. Your customers' reasons sit right next to it, so you know where to start. Returns are set against the sale with your configured residual value.
- Return rate and return costs per item
- Refunded commission and reasons given by customers
bol.com advertising
Sponsored Products automatically per campaign and day
With the credentials for the advertising API, profitkonsole fetches your Sponsored Products campaigns daily: cost, clicks, orders and sales per campaign, plus ACOS and ROAS. For older months, profitkonsole takes the amounts from your advertising invoices, so your ad spend history reaches two years back.
- Second set of credentials for the advertising API, entered under advertising costs
- TACOS: advertising costs in relation to total revenue
bol.com visibility
See where your item ranks without ads
For every search term you see your item's organic and sponsored position side by side, plus how often the term is searched, split by the Netherlands and Belgium. With visits, conversion and Buy Box share per item you see whether a drop in sales comes from fewer visitors, a lower conversion or the Buy Box.
- Organic and sponsored position per search term, search volume for NL and BE
- Daily visits for NL and BE, conversion, Buy Box share and reviews with average and count
Reports
Export your bol.com figures to Excel
Download the daily dashboard, product performance, P&L, orders and purchase prices for any period as an Excel or CSV file. They are the same figures as in profitkonsole.
- Five reports for any period, as Excel or CSV
- With Multi Channel you see all your marketplaces together in one overview
CortexComing soon
Ask Cortex about your bol.com numbers.
Cortex is built right into your profitkonsole: one click on any page and it opens right next to it. For questions about your numbers and the app.
- Shows, not just tells. Answers as a table or chart, every table ready to take away as Excel.
- Knows your page. Cortex knows where you are and suggests fitting questions.
- Type it, say it, drop a screenshot. Ask by keyboard or microphone and attach images.
- Your data stays in the EU. Included in both plans.
MCP server
Ask your AI assistant about your bol.com numbers
The profitkonsole MCP server brings contribution margin, returns and ad costs into Claude, ChatGPT or your own assistant. Already calculated, no spreadsheet needed.
- Period result, daily trend and items for bol.com, with an optional comparison period
- Sign in with your profitkonsole account, no API key, nothing gets changed
- Included in both plans at no extra cost
✔ Signed in · bol.com connected - Works with
- Claude
- ChatGPT
- Claude Code
- Codex
- Cursor
Connect your bol.com seller account to profitkonsole
Create API credentials (client ID and client secret) in your bol.com seller account and add them to profitkonsole; for Sponsored Products, a second pair under advertising costs. Enter purchase prices and your own costs. Orders from the Netherlands and Belgium come together in one report from one seller account.
Separate bol.com fees from your own costs
bol.com invoices monthly or twice a month and assigns the commission and, with Logistics via bol, pick & pack and shipping to individual orders in its invoice specification, corrections for returns included. The amounts there exclude VAT, and profitkonsole calculates your profit net as well. If you ship yourself, you calculate with your own costs per parcel and return label.
Frequently asked questions
Everything you need to know about profitkonsole
Still have questions? Send us an email
How do I connect my bol.com account?
With your own API credentials: in your bol.com seller account you create a client ID with client secret under the API settings and enter both in profitkonsole. You can delete the credentials in your seller account at any time.
Where do the fees in my reports come from?
From your bol.com invoice specification: the commission is assigned to each order there, corrections for returns included, and profitkonsole takes these amounts per item. With Logistics via bol this also applies to pick & pack and shipping; storage costs appear as a separate line in the channel result. Until the next invoice, the commission from the order applies. For your bookkeeping, your invoice from bol.com remains the authority.
Is my ad spend imported automatically?
Yes. For Sponsored Products you enter the credentials of the advertising API under advertising costs. Your campaigns arrive daily with cost, clicks and sales; profitkonsole takes older months from your advertising invoices.
Which costs do I need to add?
Enter purchase prices, your parcel price and return label for orders you ship yourself, and additional operating expenses. Costs for Logistics via bol come from your invoice. Check completeness before making decisions based on the reported margin.
How are my credentials stored?
Encrypted and used only to retrieve data from your account. profitkonsole does not read customer data; only the country of an order is stored.
Do the Netherlands and Belgium count as two accounts?
No. Your bol.com seller account is one seller account, even if you sell in both countries, and is included in both plans. An add-on account only applies if you connect more than one seller account in a channel, such as a second Shopify store or a second eBay account: €9 a month each, or €7 a month on yearly billing (€84 a year), plus VAT.
What does profitkonsole cost for bol.com?
If you only sell on bol.com, the One marketplace plan costs €49 a month, or €39 a month on yearly billing. If you sell on several channels, Multi Channel covers all marketplaces for €79 or €63 a month. All prices plus VAT. You can try it free for 14 days first, no credit card required. All details are on the pricing page.
How far back does the data go, and how up to date is it?
After you connect bol.com, profitkonsole loads your invoices and advertising data up to two years back. bol.com only provides orders for the last three months through its interface. profitkonsole fetches orders every 30 minutes, invoices overnight and advertising data once a day.
Get started
Find out what actually stays with you
14 days free, no credit card. Connect a marketplace, enter your costs, look at the numbers.
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