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Google Ads: see whether your ROAS leaves a profit.

profitkonsole reads your Google Ads spend per campaign every day and deducts it in the profit calculation of your Shopify store. It allocates campaign spend down to the SKU: directly where Google names the product, otherwise by your rule.

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How Google Ads works with profitkonsole

Google delivers what the ads cost. Goods, shipping and fees are already in the console. Together they show, per product, what is left after advertising.

Comes from Google Ads

  • Spend, clicks and impressions per campaign and day
  • Conversions and conversion value as Google counts them
  • Every campaign in the account, including Search, Shopping and Performance Max
  • For Shopping and Performance Max, the spend per product

You add

  • Which ad account belongs to which store
  • Purchase prices and your own shipping costs, so the contribution margin is complete
  • For campaigns without a product, a rule: SKU, item, brand or whole store

You see

  • “Ad spend (Google Ads)” as its own line in your profit and loss statement
  • Ad spend per SKU in the item analysis
  • Contribution margin per product after advertising
  • TACOS: ad spend relative to your store's total revenue

Allocation

Google Ads spend allocated down to the SKU

For Shopping and Performance Max, Google names the advertised product. profitkonsole allocates that spend directly, down to the variant. Campaigns without a product, such as Search, you assign yourself: to a SKU, an item, a brand or the whole store.

  • Directly from Google's product data, otherwise by your rule per campaign
  • Whatever you do not assign stays visible in the store's result

Campaigns

Every Google Ads campaign with spend and ROAS

Google reports spend, clicks and conversion value for every campaign, day by day. profitkonsole shows Search, Shopping and Performance Max in one table, with ROAS as Google counts it.

  • Spend, clicks, CPC, CTR and ROAS per campaign
  • Each campaign shows where its spend is allocated

Profit calculation

Google Ads spend in your store's profit calculation

What you spend with Google is its own line under your Shopify store's result, day by day. If Meta Ads runs alongside, you see both channels compared and in one total.

  • The line “Ad spend (Google Ads)” in the dashboard and the monthly overview
  • TACOS per ad channel and for all of them together

Where your Google Ads spend shows up in profitkonsole

Once connected, every view of your store includes it, right up to the multichannel dashboard next to your marketplaces.

  • Shopify dashboard

    Revenue, costs and contribution margin of your store per day, with ad spend as its own line.

    About the Shopify integration

  • Advertising overview

    All ad channels of your store in one timeline, plus the ranking of campaigns: where is one euro of advertising best spent?

  • Item analysis

    Ad spend sits with the SKU: directly from Shopping and Performance Max, otherwise by your rule. You see which items still earn money after advertising.

  • AI assistants

    Ask about your ad spend in Claude or ChatGPT. The connection runs through the profitkonsole MCP server.

    About the MCP server

Connect Google Ads in three steps

  1. 01

    Sign in with Google

    Under Shopify › Ad costs you click “Connect with Google” and grant access.

  2. 02

    Pick the ad account

    You choose the ad account, also from a manager account, and assign it to your store. Several accounts are possible.

  3. 03

    See your numbers

    profitkonsole loads up to 24 months of history and then syncs twice a day.

More ad channels

Each channel is its own line in the same calculation.

See all integrations
  • Meta AdsFacebook and Instagram
  • Microsoft AdvertisingBetaFormerly Bing Ads
  • Pinterest AdsBetaSpend per campaign, daily
  • TikTok AdsBetaSpend per campaign, daily

Conversion value is not profit

Google Ads judges a campaign by conversion value, the revenue Google credits to your ads. Whether anything is left after cost of goods, shipping, payment fees and returns is not part of that number. profitkonsole therefore includes ad spend in the contribution margin, down to the individual product, and uses TACOS to show what share of total revenue advertising costs you.

ROAS and break-even ROAS explainedTACOS explained

Google Ads and your Shopify store in one report

The integration belongs to the Shopify channel of profitkonsole: orders, payment fees and refunds come from your store, ad spend from your Google Ads account. Advertising on OTTO, Amazon, Kaufland, eBay or bol.com reaches the same console through the marketplace itself.

Shopify profit analyticsMeta Ads profit trackingAll integrations

Questions about Google Ads

What sellers want to know before connecting

Still have questions? Send us an email

Does profitkonsole deduct my total Google Ads spend, or only the part it can match to orders?
The total. Spend comes per day from your Google Ads account and is fully included in your store's profit calculation, whether or not Google or your store could match an order to an ad.
How does a campaign's spend get to the SKU?
In three steps. Where Google names the product (Shopping, Performance Max), profitkonsole allocates the spend directly and spreads it across the variants, evenly or by revenue share. Campaigns without a product you assign yourself: to a SKU, an item, a brand or the whole store. Whatever stays unassigned counts in the store's result.
Which campaigns does profitkonsole read?
Every campaign in the connected accounts, including Search, Shopping and Performance Max. Per campaign and day you get spend, clicks, impressions, conversions and conversion value.
Does profitkonsole change anything in my campaigns?
No. profitkonsole only reads: ads, campaigns and budgets are neither created nor changed. Google offers a single permission for its interface, which is why the consent screen also mentions managing campaigns.
Does the conversion value include tax and shipping?
profitkonsole takes the conversion value as Google reports it. What it contains is defined by your conversion tracking.
How current are the numbers?
The sync runs twice a day, in the morning and around midday. Each run fetches the last 35 days again, because Google reports conversions with a delay. When you connect, profitkonsole loads up to 24 months of history.
Does the integration cost extra?
No. Ad accounts do not count as seller accounts. You need a connected Shopify store.

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