OTTO Partner Connect (OPC) is the portal for registered partners of OTTO Market. In it you manage products and stock, see orders, returns and payouts, find revenue and other KPIs, book services and advertising, and answer customer enquiries.
What is OTTO Partner Connect?
OPC is the tool you use as a seller to run your business on otto.de. It is not the shop for end customers. You log in at portal.otto.market. After e-mail and password, OTTO asks for a second factor from an authenticator app. Access credentials are issued only by OTTO, after you have registered as a partner.
Which areas does OPC cover?
OTTO names six tasks for the portal:
- Products: create products, maintain stock
- Orders and returns: overview of orders, shipped products and returns
- Finance: upcoming and past payouts, settlement documents
- Analytics: revenue and other KPIs
- Services and advertising: for example booking Sponsored Product Ads (SPA) and Sponsored Display Ads (SDA)
- Customer enquiries: read and answer enquiries
Menu names in the portal may differ from this and change with updates. Where they conflict, OTTO's partner helpdesk applies.
OPC and the OTTO APIs
Alongside the portal, OTTO provides APIs at api.otto.market, among others for products, orders, returns and invoices. For advertising data there are the Sponsored Product Ads and Sponsored Product Ads Reporting interfaces, summarised in this glossary under OTTO Marketing API. The reporting delivers impressions, clicks, costs and attributed sales per day, campaign and SKU, for the last 90 days excluding the current day. For SDA, OTTO does not describe a comparable reporting interface there.
OTTO does not publicly state a fixed refresh interval for the analytics in the portal. So pay attention to the data status shown by each view.
What does OPC not show?
OPC knows everything that runs through OTTO: sales, returns, fees, payouts, advertising bookings. What arises outside OTTO, the portal cannot know. That is why the following are missing:
- the contribution margin per item, because OTTO does not know your purchase prices and shipping costs
- return costs in euros, i.e. return shipping and loss of value
- advertising costs in the item result, attributed to item and period
The payout is neither revenue nor profit: it combines proceeds, refunds and fees such as commission and base fee. For a profit calculation you need the individual line items.
Bringing OPC data and your own costs together
profitkonsole for OTTO is installed as an app in OTTO Partner Connect. It takes over orders, invoice amounts and SPA costs and sets them against your purchase, shipping and return costs: contribution margin per item and brand, plus the result for the period. Try it free for 14 days.
Contribution margin per item
Analyse OTTO sales, commissions and returns. Add your purchase prices and your own shipping costs to see the contribution margin.